WooCommerce is WordPress’ answer to an online shop. It’s an extension that turns an ordinary WordPress website into an online store.
We can think of WordPress as the base software on which WooCommerce rests on to increase functionality.
As standard the online shop modules includes:
- Product creation & management,
- Order management,
- Customer management,
- Shipping rules & rates,
- Taxation rates,
- Stock management and much, much more.
Why use WooCommerce? #
WooCommerce is very powerful as standard. With tons of in-built features, it ranks as one of the most popular e-commerce solutions for web professionals. On top of that is the ability to further customise the look and feel, as well as the functionality to get a website working exactly as desired.
Then, once the online shop has been created, pretty much all aspects can be easily managed by non-technical users (with training). This is because it extends WordPress’ functionality, it keeps the same format, the same design, meaning you don’t have to get used to two different platforms. Plus, it utilises a very easy-to-navigate table layout.
It’s also happens to be very popular #
In 2016, WooCommerce powered 42% of all online stores with the figure steadily rising ever since.
Lots of pre-built extensions #
Just like WordPress itself, WooCommerce has a huge array of pre-built extensions (plugins) that you can connect to your online store to further increase it’s functionality. Plugins that give you the ability to create PDF invoices, connect to delivery companies to provide tracking ids and turn your ordinary online shop into a full fledged marketplace!
What’s more is you can connect over 50 different payment gateways to your store, giving you plenty of choice.