In this article, we’re looking at how great quality content can help your website’s search engine ranking.
So why does content play a big role in your ranking? We cover three key reasons below.
Google needs to understand your website #
With well written content on your website, you’re making it much more easy for Google (and other search engines) to understand what it is you actually do, or what you’re actually writing about.
Whether you’re writing copy for service pages or creating blog posts, the amount of content and its quality helps search engines rank your website accordingly.
To demonstrate authority and expertise #
Search engines believe that in order to demonstrate your authority on a subject, or expertise on a service/product, you need to be writing lengthly and good copy.
If you can write in detail about a topic, it shows that you have a good understanding of that field, thus making you an authority (to be reckoned with!).
To better help the readers #
Let’s remember the goal of your content. It’s to help your readers. Whether that’s to better understand your offering (how you can help them), or you’re providing advice guidance in the form of a blog post or FAQ.
The better you structure your content, the easier it can be digested. The more you write, hopefully the more you’re helping to address your readers’ concerns/questions.