Image optimisation
Compression, next-gen formats and proper sizing: usually the single biggest speed win.
Make your website fast: properly fast.
A slow site costs you customers, conversions and rankings. We diagnose what’s dragging yours down and fix it, turning sluggish load times into instant page loads and green Core Web Vitals.
Green Core Web Vitals Real before/after data Fixed-price audits
★★★★★5.0 ratingon Google Reviews
Why speed
Every second of delay is customers walking away.
Studies consistently show that as pages get slower, visitors leave and conversions drop. A page taking five seconds to load can lose a huge share of its visitors before they ever see your offer.
Google feels the same way. Speed and Core Web Vitals are ranking factors. A faster site means happier visitors, better rankings and more sales, all from the traffic you already have.
- Higher conversion from the same traffic
- Better Google rankings & page experience
- A site that simply feels good to use
The process
How we make it genuinely fast.
Measured, data-led optimisation, with real before-and-after numbers to prove it.
01
Baseline audit
We measure your real-world performance, from load times to Core Web Vitals and lab data, so we know exactly where you’re starting from.
02
Diagnose the bottlenecks
Heavy images, render-blocking scripts, bloated plugins, slow hosting or an unoptimised database: we pinpoint exactly what’s slowing you down.
03
Optimise & tune
Image compression, caching, code minification, lazy loading, database clean-up and more, applied carefully and tested as we go.
04
Re-test & report
We re-run the tests and hand you clear before-and-after figures, so you can see exactly what improved and by how much.
05
Keep it fast
Sites slow down over time as content and plugins accumulate. Optional ongoing care keeps your performance scores green long term.
What we tune
Every layer of the load path.
Real speed comes from optimising the whole stack, not just installing a caching plugin and hoping.
Caching strategy
Page, object and browser caching configured correctly so repeat visits are near-instant.
Code & asset cleanup
Minify and defer CSS & JavaScript, and remove render-blocking resources slowing first paint.
CDN delivery
Serve assets from edge locations close to your visitors for faster global load times.
Database tuning
Clean up bloat, transients and revisions so queries run fast and the back end stays snappy.
Mobile & Core Web Vitals
We optimise for the real-world mobile experience Google actually measures and rewards.
★★★★★
Prystine help us manage our website, keep us up-to-date with latest technologies and carry out the development of our new ideas. They're responsive to any unforeseen issues and always available to assist when called upon. The key for us is to have accountability and a personal touch, and Prystine offer us both of these requirements.
★★★★★
Prystine have been a joy to work with. After handing Josh a large project, I felt assured we were in good hands the entire way through the process. Highly recommended!
Liamvia Google ★★★★★
Josh was polite, professional and helpful throughout the entire website build project, and he has been a pleasure to work with over the past few years. We've never had any issues with our website and any changes/updates have been dealt with quickly. He will always go the extra mile and overall, just a really nice guy! I would highly recommend Prystine to other small businesses.
Grace Evia Google ★★★★★
Josh at Prystine provides a fantastic service. He's always willing to go the extra mile and make sure that his clients are well supported and comfortable. Whatever problems we threw at Josh, he helped us with a solution. Highly recommend!
Thom Harringtonvia Google ★★★★★
Thank you to Josh, for his patience. The whole process was easy and we are pleased with our new website.
Hayley Poolevia Google ★★★★★
I can't recommend Josh and Prystine highly enough. His passion for helping our business succeed online along with his extensive expertise and experience, made him the best choice for building our technology news website. Thorough communication throughout the project and first-class service levels make it a pleasure to work with Prystine. I highly recommend getting a quote if you are looking at a website build.
Chris Cannonvia Google ★★★★★
We commissioned Josh to renew our website and he has done a great job for us. We are all working as volunteers and he did not put us under any pressure to respond quickly. But he always replied quickly and made changes very efficiently. It was a pleasure to work with him.
Ann Middletonvia Google ★★★★★
Since we started working with Josh, he has continued to amaze us with his level of expertise, knowledge and ultimately, the fantastic work he has produced for us. Our website is now faster than ever and looks much cleaner! Thank you again Josh, top class work!
OX Vapevia Google ★★★★★
Super work. Prystine brought a business-value added dimension to their tech advice and implementation for our start-up. As a management consultant myself, I valued Prystine's ability to work seamlessly to offer integrated solutions tailored to the client. Working with Prystine has been invaluable to us operationally. We will retain their services for our venture, as we continue to scale the business.
Haris Syedvia Google ★★★★★
I don’t think I can put into words and express how over the moon and happy I am with the website Prystine have developed for my business! They took time to understand what I wanted and worked with me testing ideas, tweaking and changing until I was happy with it. Josh was so friendly, encouraging, patient and understanding as I took time to really think about what I wanted from my website. He wasn’t pushy and worked with my pace and timescales. The support has been amazing and the responsiveness has been epic. Highly recommend Prystine - thank you for helping make my dream come alive!
Kathryn Jeacockvia Google ★★★★★
Josh came highly recommended by a friend and he certainly did not disappoint, his willingness to help was fantastic and his professionalism made our Home Farm Radnage Campsite website update an absolute breeze. I would definitely recommend Prystine.
Andrew Radfordvia Google ★★★★★
Josh provided a very professional service. Always friendly and nothing was ever too much trouble. He had some great, creative ideas for my website and patiently guided me through how to make basic changes to the site but stressed that he was always on hand if I needed help. Really recommend a chat with Josh if you are looking to build/refresh your website.
Jo Spencervia Google ★★★★★
Josh has held my hand from the conception of the website, its design adding blogs and making changes. He is insightful, responsive and always professional. I have recommended my clients to Prystine when they wanted to up their online presence. The fact they have thanked me for putting them in touch with Josh is high praise indeed. You will not find better value for money and professionalism.
Darren Jonesvia Google ★★★★★
Amazing Service, Quick, Reliable, Friendly, Josh has done an amazing job on my website and would highly recommend
Jennie featherstonevia Google ★★★★★
Josh is so calm and laid back, yet detailed and professional at the same time. The migration from my old server was seamless and every thing was clearly explained. I'm delighted to have moved to a business with the personal touch, I have so much more confidence in my hosting now.
James Butlervia Google Our pricing
Fixed-price speed packages.
Start with an audit to see what’s possible, then choose a one-off optimisation. No surprises. You’ll know the price and the expected outcome upfront.
Speed Audit
£149one-off
Know exactly what’s slowing you down.
- Full performance audit
- Core Web Vitals breakdown
- Prioritised action plan
- Credited if you proceed
Optimisation
£595one-off
Our most popular full speed overhaul.
- Everything in the audit
- Full image, caching & code tuning
- Database clean-up & CDN
- Before/after report
Keep Fast
£39/ month
Stay fast as your site grows.
- Ongoing performance monitoring
- Monthly re-optimisation
- Image & database upkeep
- Quarterly performance report
Measurable results, or your money back
If our optimisation doesn’t produce a clear, measurable improvement in your load times and scores, we’ll refund the work. We’re that confident. Prices exclude VAT.
How much faster will my site be?
It depends on the starting point, but most sites we optimise see load times cut by half or more, and Core Web Vitals move firmly into the green. The audit gives you a realistic, specific estimate before any work begins.
Will faster speed really help my rankings?
Speed and Core Web Vitals are confirmed Google ranking signals, especially on mobile. It’s rarely the only factor, but it’s an important one, and it pairs perfectly with our SEO service.
Could my hosting be the problem?
Often, yes. Cheap shared hosting is a common bottleneck. If that’s the case we’ll tell you, and our fast managed hosting can give you an immediate, dramatic uplift.
Will optimisation break my site?
No. We always take a full backup first and test changes carefully, often on a staging copy, before anything goes live. Speed should never come at the cost of a working site.
Do I need the monthly plan?
No, the audit and optimisation are standalone. The Keep Fast plan is optional, but because sites naturally slow down as content and plugins build up, many clients like the reassurance of ongoing upkeep.