SEO stands for Search Engine Optimisation. It is the process of optimising a website to rank higher in search engine results.
In simple terms, it’s a combination of things you do to a website to help it climb the search rankings of Google and other search engines.
The main goal of SEO is to generate more traffic and a higher quality of traffic.
– What do we mean by this?
More traffic is self explanatory, it’s more people visiting your website.
A higher quality of traffic is making sure the traffic going to your site is of people actually interested in, or in need, of your services or products.
SEO can be categorised into two main groups: on-page and off-page.
On-page SEO #
This includes a range of measures that can be done within your website to improve its search engine rankings.
Below are two common (and popular) examples of on-page search engine optimisation.
Metadata includes things like SEO titles & meta descriptions. It’s specific information that tells Google what the post or page is about, without impacting how the post or page looks front-end.
Site maps #
XML sitemaps help search engine bots to easily find all of the pages and archive pages on your website without having to navigate your menu bar.
Off-page SEO #
This includes a range of measures that can be done outside of your website to improve its search engine rankings.
A popular example of off-page SEO is back linking…
Back linking #
Back linking is generating links to your website from other websites.
Within back linking there are two routes you can go down.
- Adding your website (business) to online directories such as Google Business Listings, Yell, and FreeIndex.
- Guest blogging on other sites whilst linking back to your own site.
Want to know more? #
By no means is the above an exhaustive look at search engine optimisation. It is a vast topic. There are many aspects. This article is purely designed to give you an overview of SEO.
We’d be happy to discuss SEO further with you, just get in touch.