If you build it, they will come…

The classic saying from Field of Dreams!

You’ve built a website. Check. But no calls, no emails, no enquiries. What’s up?

Firstly, a new site will take time to rank on Google. It needs to be crawled, indexed and then ranked accordingly. Then, you’ve also got to weigh up competition, the strength of the website, as well as the volume of people actually searching for your products or services in your area.

As you can see, there’re a lot of considerations effecting your search ranking.

What can you do?

We outline a few key strategies you can do to speed up the process of ranking [well] on Google in this article, like getting a Google Business Page or blogging. But ultimately it will take time. “How much time?”, you ask. Check out our knowledge base article here.

Then, while you’re waiting to organically rank, we would strongly recommend you…

Get posting

Social media marketing is a cornerstone of digital marketing. Social platforms allow you, when managed correctly, to efficiently communicate your brand to the masses.

As social media marketing is a huge topic, and one we will discuss more in the future, for now, here are our top three tips to get you started.

Top three tips

• Be consistent; try to post 2 – 3 times a week, rather than 2 – 3 times a month.
• Be personal; don’t just put out bland corporate content, like you don’t have a soul – engage with your audience, speak to them on a human level.
• Fish where the fish are; research where your audience are hanging out and use those social platforms. Maybe your ideal customers are on LinkedIn? Or Facebook? Perhaps TikTok?

If you find you don’t have the time to organise your social media marketing, or just don’t know where to begin, we can help – learn more.