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X’s sign up process – a poor example of UX (User eXperience)

Josh Cox Josh Cox 30 June 2025 1 min read
Sign up process for X

A couple of days ago I tried to create an account on X (formerly Twitter), and I must have aged a decade.

Apparently, signing up for a basic account now requires passing what feels like the Cryptic Crossword World Championship. I had to solve ten “prove you’re human” puzzles just to get through the door.

Seriously, TEN puzzles?!

Sign up process for X

X’s ten puzzles to create an account.

I get it. Bots are bad. Spam is annoying. But if I’m burning more brain cells creating an account than I would reading the entire feed, something’s broken. Or they just don’t want more users?

The take away

There is a take away from this frustration.

Onboarding is your first impression. And X just told me:

“We care more about gatekeeping than welcoming real users.”

Security should be invisible when it works well. This was the UX equivalent of barbed wire fencing around a lemonade stand.

End result

For those in suspense, yes, I did actually follow through and create the account, it’s was for Quotify (@quotifyforms), our quote and estimate form builder software that we recently relaunched.

Am I the fool for persevering?

It seems I wasn’t the only one faced with this.

Josh Cox
Written by

Josh Cox

I'm Josh — I build, host and look after WordPress sites (and increasingly fast Astro / Next.js builds) for Oxfordshire businesses, from Didcot, since 2016. I also tinker with a few products of my own on the side.

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