Quotify: 9 months after the relaunch, here’s where things stand

It’s been a tough several months for Quotify. Granted, marketing is not my strong suit, but here’s a roundup of where Quotify is at, and importantly, what I’ve learned along the way in launching the SaaS.

TL;DR: Marketing is what makes, and in this case, breaks an app.

So, where are things at?

Here are the honest numbers after 9 months:

• Signs up: 200
• Active users (free): 23
• Paying users: 0
• Mailing list: 163

Not great figures, but 200 sign-ups is something I’m proud of, that’s 200 people who saw enough value to create an account. But only roughly 10% of them being active users tells me there’s work to do, whether that’s onboarding, messaging, or making the product stickier from day one.

The mailing list is small but not insignificant. I do send weekly newsletter updates on the product and I do find engagement is consistent in terms of the open rate and click-through rate.

What’s next

I’m not throwing in the towel. The product works, people are signing up, and there’s a real use case here. What I need to get better at is talking about it, consistently, clearly, and to the right people.

I’m going to continue to share updates on LinkedIn and also start sharing the updates across Reddit. In Reddit, I’m a long time lurker of subs like r/smallbusiness, r/startup and r/saas and I think I need to go from being a lurker to an active contributor.

The key takeaways

I’ve heard and read a few times that good marketing with a bad product will always beat a good product with bad marketing.

Of course I’m being biased in saying Quotify is a good product, but I know for sure that my marketing is poor.

I’m not a natural when it comes to self-promotion, and that’s probably the biggest thing holding Quotify back right now.

What I’ve come to realise is that marketing isn’t just about ads or social posts. It’s consistently talking about the problem you solve and building an audience before you need one. I skipped most of that. I launched, got some sign-ups, and then more or less hoped word would spread on its own.

It didn’t. And that’s on me.