When a brand new website launches, it will have very little traffic. It takes time to generate traffic and climb the search engine rankings organically.
Here’re some ideas of what you can do to help boost your website’s visibility when launched.
You can treat this as a checklist and work your way through them or tackle the ideas of what suits you and your business best.
It’s worth noting that all of the checklist ideas below are either free or could be done at low cost.
Our post-launch website checklist #
Get your website on business directories #
You could also consider sector/industry specific listings such as checkatrade if you’re a trades person.
Share your website on social media #
This is a great way to drive traffic to your website for free.
Share your website’s pages, blog articles, case studies and any other content you’ve created – in a tactful fashion of course!
Run a blog #
This is a form of content marketing.
You share your knowledge and expertise to help potential clients who, in turn, may well end up using your services as a result of finding your blog content helpful.
Blogging has many benefits that we won’t go into here, but speak to us about it or read this article.
Set up a knowledge base #
A knowledge base, or glorified FAQs/Support-docs is another form of content marketing but the articles should be a bit more ‘timeless’ and answer frequently asked information or requested content about your services and industry.
Create location pages #
Not as powerful as blogging or creating a knowledge base, but if you are looking for more ideas to grow your website’s potential reach, then it’s worth considering.
It involves creating specific pages that reference a location/area and your service, for example, we have location pages here that detail “website design in Didcot” and “Website Hosting in Oxford” and so forth.
Remember to make the content original and relevant, don’t just copy & paste from one page to another.
Guest blogging #
Blogging on other relevant websites is a great way to generate quality back links to your website, providing the website you’re blogging on is reputable.